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Philosophy

Elliot & Brown immerse themselves in a coastal playground where salt water, sand and harsh knocks place huge demands on any watch.

Distilling almost 20 years of experience from the world of extreme sports they threw off their career comfort blankets to develop a range of durable watches that could travel on every adventure, through every wave and look good on any occasion.

Every Elliot Brown is the result of 1000’s of hours spent obsessing over the smallest details; refining, improving, inventing, and testing. These award-winning watches shrug off harsh elements and are relied upon for ocean crossings, mountain rescues, and just about any kind of extreme or arduous adventure.

Each watch must pass a rigorous testing regime including immersion in water at 200m or 300m. It’s typical of the lengths this British brand goes to, in making sure each one is ready for duty in the office or on your next adventure.

“They’re built to last for years, not fashion seasons. There’s something comforting, putting on a watch that’s collected a few scrapes and scars, each with its own story to tell.”

Elliot & Brown

Ian Elliot was co-founder of Animal back in '88, and built the brand up from a single, innovative, functional product - an 'unbreakable' watch-strap.

Alex Brown turned down a job at Cartier because it sounded more interesting to establish Animal's watch department, where he stayed for seventeen years.

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